What is Digital Marketing?

What  is Digital Marketing?
Marketing your brand using the internet and digital media as the medium

As the world is getting more and more digitized in every aspect, Digital Marketing is booming career options from day to day. With striking features like cost-effectiveness, promopt response, flexibility, ease, productiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous.

Unbounce has come up with a great info graphic that shows up all sort of online marketing in one chart.

(Image source: Unbounce)


Online marketing and off-line marketing are the two main pillars of Digital marketing,

Online marketing is slice up in to 7 big categories:

Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Affiliate marketing
Email marketing